"Great Plays College Grant Program"

Key dates

  • Started on 01/11/2011
  • Last updated on 29/08/2015
  • Status: ongoing


  • USA

Funding bodies

  • MillerCoors : A joint venture of SABMiller and Molson Coors

Type of initiative

  • Support for Research Organisations

Description & results

A program which provides annual grants of $10,000 for eligible universities to prevent harmful consumption and unintended consequences of alcohol consumption by college students. A third party NGO, the ABMRF/ The Foundation for Alcohol Research, was selected to act as the independent administrator and reviews all grant applications. All proposals are required to meet minimum criteria for funding, including well-designed evaluation components.

In 2012, in addition to the $10,000 grant program, all eligible schools were invited to apply for a one-time $75,000 research grant to determine the most effective strategies used on campus to prevent alcohol abuse by students.

In 2013, 18 universities received Great Plays Grants.  11 universities continued their 2012 programs and 7 new universities received first time grants.  All continuation grants submitted progress reports on the effectiveness and evidence based approach for their successful results.

Up to December 2013, 32 universities had been awarded grants.

A formal design and process for evaluating the effectiveness for possible improvements following its implementation has been established with ABMRF/The Foundation for Alcohol Research to ensure evidence-based programs are used and positive outcomes are achieved. Grant recipients are required to provide annual progress reports and are eligible for continued funding on an annual basis.

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