"Not for Sale to Under 18's Labelling"

Key dates

  • Started on 03/01/2005
  • Last updated on 30/08/2015
  • Status: ongoing


  • Kenya

Funding bodies

  • East African Breweries Limited (EABL)

Type of initiative

  • Reducing and preventing underage drinking

Description & results

Labels on all beer brands which make it clear that the product is not for sale to people under 18 years of age. Proof-of-age labelling plays an important role in the company commitment to preventing underage sales in East Africa. In addition the company does not retail its brands through kiosks.

Images & Media

Other links