"Educating Within the Family"

Key dates

  • Started on 01/01/2001
  • Last updated on 07/09/2015
  • Status: completed


  • Argentina, Chile

Funding bodies

  • Compañía Cervecerias Unidas S.A. (CCU)

Type of initiative

  • Reducing and preventing underage drinking

Description & results

A program which gave technical information and practical advice to parents of teenagers (from 11 to 13 years old) in order to avoid consumption of alcohol by young people. It was started in public schools where a course for monitors ensured that the program was enacted effectively. It reached 404 public schools and 33,000 families.

In 2003, the same program was extended to private schools and reached a further 40 schools and 8,000 families.

In 2004, the program was offered to CCU workers, the Chilean Gendarmerie officers and prisoners in jail. By mid 2013 the program was in over 35 communes and benefited more than 60,000 families.

It was also ran by CCU in Argentina. This program was given to institutions, sports clubs, schools, government agencies and employees of the company. It had a range of 2,000 families.

In 2006, special research to measure parental levels of understanding of the concept of responsible alcohol consumption was undertaken. Its results showed that activities such as “Educating Within the Family”  help families to improve communications about this issue.

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