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1363 initiatives found.

“+18=Responsible Sales“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

An annual campaign to promote responsible drinking habits and raise awareness about the importance of not selling alcohol beverages to anyone under 18 years old. It involves visits of company employees to points of connection (POCs). Employees wear shirts and badges and hand out stickers and brochures with the messages: "We do not sell alcohol to minors"; "+...

  • Started on 19/09/2007
  • Last updated on 18/09/2015

"Building Citizenship: Teen Health and Rights"

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

Groups of high-school students designed, developed, and implemented projects on violence and discrimination, substance abuse, sexual and reproductive health, and the environment. This took place in Monteros, Corrientes, Godoy Cruz, Quilmes and Zárate, five areas where the company has industrial facilities. The campaign was undertaken in partnership with CIPEC, a lea...

  • Started on 15/03/2007
  • Last updated on 07/09/2015

"Community Education"

  • Argentina
  • Industry Association for Responsible Alcohol Use (ARA) - AB INBEV : Cervecería y Maltería Quilmes

An educational program that works on three levels: leaders, students, and community. It trains young leaders about healthy habits so they can train the students who attend this community centre in shanty towns.  By the end of the course, they will work together in groups to teach the community through artistic demonstrations. In 2014, in partnership with Asociacion...

  • Started on 01/07/2011
  • Last updated on 18/09/2015

"Global Be(er) Responsible Day (GBRD)"

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

Annual local activity related to the company-wide initiative which celebrates alcohol responsibility initiatives celebrated annually during the 3rd week of September. In Argentina the activity is spread over a week (GBRW). In 2013, the third edition, took place between September 16th and 22nd. The focus was to promote the figure of designated-driver. With the active par...

  • Started on 01/09/2009
  • Last updated on 07/09/2015

"Research on Drinking Patterns"

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A study which aimed to understand the patterns of alcohol abuse in young people, to develop action plans to help reduce the abuse, and to measure the impact of the programs developed over time. ...

  • Started on 01/04/2011
  • Last updated on 07/09/2015

"Responsible Sponsorship"

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

Responsible drinking tentswere installed in all the events sponsored by the company's brands. Everyone over 18 was invited to participate in various games; training materials on the risks of alcohol abuse were handed out. ...

  • Started on 04/05/2009
  • Last updated on 07/09/2015

"Summer Campaigns Against Drinking and Driving"

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A campaign aimed at promoting responsible drinking during the Summer, a time of year when celebrations, holidays, leisure time and fun with friends can encourage consumption of alcohol beverages and in some cases, its misuse. It encourages responsibility regarding drinking and driving and is focused on the on-trade. Initially point of connection materials were placed ...

  • Started on 15/12/2011
  • Last updated on 07/09/2015

"Vivamos Responsablemente" ("Let's Live Responsibly Program")

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A shared educational program undertaken with families, schools, the community and authorities to reduce abusive behaviour by promoting healthy values among young people. It is about coming closer to young people to help them understand the reasons for, and the context of, many of their actions, so encouraging them to behave in a more creative, harmonious, and positive mann...

  • Started on 01/01/2003
  • Last updated on 07/09/2015

“Breathalyser Donations“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

The donation of breathalysers to different local governments to assist in the detecton of drinking and driving.    ...

  • Started on 09/05/2007
  • Last updated on 07/09/2015

“Comercios con Códigos” ("Responsible Sales")

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A campaign set up in response to public studies which showed an increase in underage drinking, specifically in underage binge drinking. The studies also revealed that minors themselves go to self-service tills or traditional shops to buy alcoholic beverages, demonstrating a lack of control on who alcohol is sold to. The campaign  was developed to engage the shops t...

  • Started on 01/11/2012
  • Last updated on 07/09/2015

“Designated-driver and Responsibly Cool“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

Long term support for the government of Buenos Aires designated-driver program, held in bars and nightclubs. In January and February 2010, the company launched a campaign that stressed the importance of choosing a designated-driver (or choosing alternative transport) when drinking alcohol beverages in Pinamar and Mar del Plata. The company every year reinforces ...

  • Started on 16/10/2006
  • Last updated on 07/09/2015

“I Take it Seriously, I Don't Sell to the Underaged“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

An underage drinking prevention program directed at owners of retail outlets which used stickers at point of sale. To raise awareness, the point of sale message was reinforced by a print campaign reminding retailers to sell only to those who produce evidence of being of legal drinking age (18 years of age, or older). It also used advertisements with the message "When ...

  • Started on 05/01/2004
  • Last updated on 07/09/2015

“Radio Campaign for Responsible Sales“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

Radio spots that encouraged convenience store owners not to sell alcohol beverages to underage. ...

  • Started on 15/09/2011
  • Last updated on 07/09/2015

“Si Tomaste no Manejes“ (“If You Drink Do Not Drive“)

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A campaign that includes outdoor advertisements on roads at the main access points to Buenos Aires City and tourist centres, as well as static advertisements in stadiums during international soccer matches and major-league championships of the Argentine Soccer Association (AFA), and in the Argentine Polo Field during polo championships. The campaign is complemented by the ...

  • Started on 05/01/2004
  • Last updated on 07/09/2015

“Test Driver“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A campaign that raised awareness about the incompatibility of combining the actions of drinking and driving, and promoted the use of alternative transport. Signs with the slogan "If you drink, experience the unique sensation of not driving", were placed in the entrance to a nightclub. These highlighted the virtues and comfort of choosing alternative transport whe...

  • Started on 09/03/2011
  • Last updated on 07/09/2015

“The Quilmes Code“

  • Argentina
  • AB INBEV : Cervecería y Maltería Quilmes

A code that strictly regulates the general principles, standard communications and the conduct of marketing actions. It provides guidelines and procedures for using: the various communication and promotion tools of the company’s beer brands; institutional communication; advertising; sponsorship activities; events; and promotions for consumers and for the sales and me...

  • Started on 01/01/2003
  • Last updated on 07/09/2015

Solo + 18

  • Argentina
  • SABMiller Subsidiary :Cervecería Argentina Sociedad Anónima Isenbeck (CASA Isenbeck)

A program which aims to raise awareness among all social actors (authorities, parents, points of sale, and other civil society stakeholders) about the importance of preventing the sale and consumption of alcoholic beverages to minors, and ensuring their commitment to take an active role, creating a nationwide movement. It uses television, radio, print media, panels in stra...

  • Started on 04/06/2013
  • Last updated on 16/02/2016

“Training for Distributors“

  • Argentina, Bahamas, Brazil, Chile, Costa Rica, Dominican Republic, Haiti, Jamaica, Martinique, Mexico, Nicaragua, Panama, Saint Lucia, Suriname, Trinidad and Tobago, USA
  • HEINEKEN Export Americas

Training for distributors during a regional commercial meeting, at which more than 40 distributors were present. This included a factual presentation about responsible communication and the appropriate behaviour for distributors and their employees and a light-hearted quiz where the right answers were clearly explained.   ...

  • Started on 15/03/2011
  • Last updated on 05/02/2016

"Alcohol Policy"

  • Argentina, Chile
  • Compañía Cervecerias Unidas S.A. (CCU)

A document which aligns the position of the Company regarding alcohol consumption. It promotes the idea of responsible alcohol consumption being accepted socially and warns against excessive consumption which is not acceptable. In 2011, the third edition of the "Alcohol Policy" was published. It included an update on which is the "Responsible Alcohol Cons...

  • Started on 04/07/2005
  • Last updated on 07/09/2015

"Educating Within the Family"

  • Argentina, Chile
  • Compañía Cervecerias Unidas S.A. (CCU)

A program which gave technical information and practical advice to parents of teenagers (from 11 to 13 years old) in order to avoid consumption of alcohol by young people. It was started in public schools where a course for monitors ensured that the program was enacted effectively. It reached 404 public schools and 33,000 families. In 2003, the same program was ext...

  • Started on 01/01/2001
  • Last updated on 07/09/2015