Worldwide Brewing Alliance

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01/01/1990   USA   AB INBEV - Anheuser-Busch Companies and MillerCoors - a joint venture of SABMiller and Molson Coors

Reducing and preventing underage drinking

"Annual Driver's Licence Booklets"

Brewers partner with law enforcers to provide these booklets as part of their continuing efforts to help prevent underage access to alcohol beverages. The booklet suggests tips for checking the validity of I.D.s and provides examples of valid licence formats for all 50 states plus U.S. Territories, U.S. Department of State, and the Canadian provinces.

Status: 1990 ongoing

WHO classification: Community Action
Availability of alcohol

GCRHUA classification: Reducing under-age drinking

Evaluation / Results:

Thousands of law enforcement officials are provided these booklets each year.

Media:

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Korea Alcohol & Liquor Industry Association (KALIA)The Brewers Association of JapanThe Brewers of EuropeThe Union of Russian BrewersBrewers Association of CanadaBritish Beer and Pub Association (BBPA)China Alcoholic Drinks Association (CADA) Brewers Association of Australia & New Zealand Inc.    UkrpyvoCerveceros Latinoamericanos

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