Worldwide Brewing Alliance

Global social responsibility initiatives


01/01/1990   USA   AB INBEV - Anheuser-Busch and MillerCoors - a joint venture of SABMiller and Molson Coors

Reducing and preventing underage drinking

"Annual Driver's Licence Booklets"

Partnership with law enforcers to provide booklets as part of their continuing efforts to help prevent underage access to alcohol beverages. The booklet suggests tips for checking the validity of I.D.s and provides examples of valid licence formats for all 50 states plus U.S. Territories, U.S. Department of State, and the Canadian provinces.

Status: 1990 ongoing

Collaborators / Funding bodies: Fraternal Order of Police; beer wholesalers

WHO classification: Community Action

GCRHUA classification: Reducing under-age drinking


Evaluation / Results:

Thousands of law enforcement officials are provided with these booklets each year.


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The Union of Russian BrewersCerveceros LatinoamericanosThe Brewers Association of JapanUkrpyvoKorea Alcohol & Liquor Industry Association (KALIA)Beer CanadaThe Brewers of EuropeBrewers Association of Australia & New Zealand Inc.    Beer InstituteChina Alcoholic Drinks Association (CADA)

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