01/01/1990 USA AB INBEV - Anheuser-Busch and MillerCoors - a joint venture of SABMiller and Molson Coors
Reducing and preventing underage drinking
"Annual Driver's Licence Booklets"
Partnership with law enforcers to provide booklets as part of their continuing efforts to help prevent underage access to alcohol beverages. The booklet suggests tips for checking the validity of I.D.s and provides examples of valid licence formats for all 50 states plus U.S. Territories, U.S. Department of State, and the Canadian provinces.
Status: 1990 ongoing
Collaborators / Funding bodies: Fraternal Order of Police; beer wholesalers
Reducing under-age drinking
Evaluation / Results:
Thousands of law enforcement officials are provided with these booklets each year.