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01/01/1990   USA   AB INBEV - Anheuser-Busch and MillerCoors - a joint venture of SABMiller and Molson Coors

Reducing and preventing underage drinking

"Annual Driver's Licence Booklets"

Brewers partner with law enforcers to provide these booklets as part of their continuing efforts to help prevent underage access to alcohol beverages. The booklet suggests tips for checking the validity of I.D.s and provides examples of valid licence formats for all 50 states plus U.S. Territories, U.S. Department of State, and the Canadian provinces.

Status: 1990 ongoing

Collaborators / Funding bodies: Fraternal Order of Police; beer wholesalers

WHO classification: Community Action
Availability of alcohol

GCRHUA classification: Reducing under-age drinking

Links:
http://www.Anheuser-Busch.com

Evaluation / Results:

Thousands of law enforcement officials are provided with these booklets each year.

Media:

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