Shepherd Neame in the Community

Key dates

  • Started on 16/02/2017
  • Last updated on 27/02/2017
  • Status: ongoing

Countries

  • United Kingdom

Funding bodies

Type of initiative

  • Community Initiatives (not directed at reducing alcohol related harm)

Description & results

Shepherd Neame has supported the community it serves for many years.

Shepherd Neame's brewery and pubs are at the heart of their communities, raising large sums each year for local and national charities.

Spitfire Premium Kentish Ale was launched in 1990 to raise money to help RAF veterans and have since raised a significant amount for RAF veterans’ charities. RAF Benevolent Fund gave a special award to Shepherd Neame in 2013 to recognise their long-standing commitment and contribution to the charity.

Shepherd Neame invests around £500,000 annually on sports sponsorship, usually linked to the supply of drinks, from grassroots to county level. In 2013 we entered into a 10-year naming rights agreement with Kent County Cricket Club to rename their Canterbury headquarters The Spitfire Ground, St Lawrence.

The Company is the principal sponsor of Maidstone United FC. The Company also sponsors local leagues and provides equipment for community sides. We support a number of summer events, music festivals, regattas, airshows and the Kent County Show.

The company takes great pride in supporting the town of Faversham and the county of Kent through events such as the Faversham Hop Festival, Kent Creative Awards, the Historic Transport Weekend, and local food and drink weekends. They also sponsor the Kent Messenger Group’s countywide Big Quiz.

Company staff support a variety of charity initiatives including Wear it Pink and Jeans for Genes, and have participated in many other fundraising events including marathons, bicycle rides and outdoor pursuits. Shepherd Nemae actively encourages and supports the charitable events they organise with donations and advice.

A recent initiative is the Shepsgiving Committee, set up with the aim of improving the facilitation of charity and community giving. The company provides numerous prizes and auction lots in kind for charitable events to help raise money for a wide variety of causes ranging from local schools to national charities.

We support Pubwatch across our estate and support licensees working in partnership with their communities and their peers in an effort to provide a safe environment for socialising. Six of our London pubs participate in the Safety Thirst, City of London scheme, which aims to achieve the highest standards of safety and security for customers and to minimise any impact on neighbours.

The company supports local tourism through membership in Visit Kent, which is chaired by Jonathan Neame. Shepherd Neame has also supported the accessible tourism initiative launched by Visit England.

The company's visitor centre is a multi-award winner small visitor attraction and plays a vital role in the Kent tourism offer.

Shepherd Neame has entered into a partnership with the Primary Authority Scheme relating to fire safety measures, endorsing our robust approach to fire safety. The scheme allows a consistent approach to fire safety policies, regardless of the location of individual properties.

Land at Queen Court Farm has been set aside to house part of the National Hop Collection of historic varieties of hops, which are used for research and development to benefit this vital British industry.

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