“Test Driver“

Key dates

  • Started on 09/03/2011
  • Last updated on 07/09/2015
  • Status: completed

Countries

  • Argentina

Funding bodies

  • AB INBEV : Cervecería y Maltería Quilmes

Type of initiative

  • Deterring drinking and driving

Description & results

A campaign that raised awareness about the incompatibility of combining the actions of drinking and driving, and promoted the use of alternative transport. Signs with the slogan "If you drink, experience the unique sensation of not driving", were placed in the entrance to a nightclub. These highlighted the virtues and comfort of choosing alternative transport when returning home if they had consumed alcohol beverages.

The campaign was run again in 2013.

In 2012, the stand was seen by 30.000 people.

Images & Media

Other links