Responsible drinking tentswere installed in all the events sponsored by the company's brands. Everyone over 18 was invited to participate in various games; training materials on the risks of alcohol abuse were handed out.
Images & Media
The WBA was established in 2003 with the objective of disseminating and exchanging good practices and information on social responsibility and product integrity issues.
One of the ways in which this has been achieved is to publish details of social responsibility initiatives funded by the brewing sector worldwide.